T Adam Martin

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Full Stack Designer. Creative Director. Product Builder.@tadammartin

Currently, I lead product design at Overtime.

I’m a multidisciplinary designer, creative director and product leader in sports & entertainment. I’ve spent 20+ years working across brand, product, and whatever the current technology makes possible to turn creative, business-driven ideas into things people use or consume. Though my tools and technology will always evolve, the human brain and creativity never become obsolete.

01Building now
02Weekly contributions

1,945 commits since beginning AI coding March '26

03Experience
Senior Manager, Product Design @ Overtime
Apr 2022–Present · Remote
Hired as design lead on OTE and OT7, promoted to Senior Manager. Player/coach leading and executing on Overtime’s product & design initiatives: AI-first b2b and b2c products for our leagues (OTE, OT7, Overtime Nationals, OT Select), fans, and creators, from league websites to the OTE Live iOS app. Shipping more front-end and interaction-layer code alongside the design work.
Owner @ T/A Martin Studio
Dec 2006–Present · Lexington, KY
Now a legacy LLC for investments and exploratory projects, not accepting client work at this time. Formerly a brand & digital product consultancy for sports and adjacent verticals, and my full-time business endeavor for over a decade. Clients included the PGA Tour, English Premier League, adidas, Nike, Under Armour, Chelsea F.C., Kansas City Chiefs, Boston Red Sox, San Diego Padres, D.C. United, KITH, Red Bull, Monumental Sports & Entertainment, and many more.
Senior Editorial Designer @ SLAM
Sep 2020–Apr 2022 · Remote
Content design and print layouts for one of the most iconic sports publications in history. Spreads in SLAM 197, 229, 230, 231, and full issues including SLAM Presents Curry Brand, KICKS 24, Kobe: The Kicks, and KITH & SLAM Present: Knicks.
Senior Designer, Brand & Product @ AccuWeather
Jun 2021–Mar 2022 · Remote
One of 16 designers responsible for the AccuWeather customer experience across brand and product for 350+ million global users. Began my full transition into product work; left to return to sports.
Senior Designer @ PGA TOUR
Aug 2017–Dec 2021 · Remote
Contracted design and creative support across graphic design projects, illustrations, and advertising campaigns.
04Side projects
2026–Present · High school soccer program website
The digital home of Montgomery Co. boys soccer program, built with Figma, Claude Code, Vercel and Sanity CMS. I gathered and scanned historical data, met with old coaches, migrated records, manage the site and more as a volunteer and soccer dad.
2025–Present · Recruiting site
A college-soccer recruiting site for my 2028 grad son. Initially designed in Figma and built with Webflow, I migrated the site to Vercel and rebuilt it with Claude. Imports tweets, reveals phone number after coaches verify .edu email address and has pleasing animated interactions.
Mar 2014–Dec 2022 · Podcast, community & editorial
Experiential creative lab making podcasts, products, and editorial content about design and brands in the sports business. Featured in Apple Podcasts New & Noteworthy; used as course material in sports marketing programs.
05Education
B.F.A. in Graphic Design @ Eastern Kentucky University
Richmond, KY · Aug 2001–May 2005