Hi, y'all, I'm T. Adam Martin aka T.A. I've been building brands and products for global brands remotely from Kentucky for two decades. I reside in Greater Lexington with my wife, three kids, and our Aussie named 🪒
I currently manage digital product design at Overtime where I'm collaborating cross-functionally with engineers, product managers, marketers and other stakeholders across the U.S. to build digital products for our leagues, creators, and fans.
I graduated with a BFA in Graphic Design from Eastern Kentucky University in 2005 and have been working in design in some capacity since. My first gig out of college was a print and interactive designer at Host Communications, a historically renown college sports marketing agency (through a series of mergers and acquisitions, it became known as IMG College and is now known as Learfield).
In 2006, I opened T/A Martin Studio, an LLC operating as a strategic brand & product consultancy, digital content resource, and multidisciplinary design studio for clients in sports, entertainment, and adjacent industries.
From 2014–22, I operated a side project called Makers of Sport®, a podcast and social media brand facilitating intellectual discussions around design, advertising, brands, and tech in the global sports business. Makers of Sport was often referred to as an "MBA in Sports Design" and occasionally leveraged by college professors and sports creative leaders to educate students, colleagues, and new hires on the value of design in sports.
My design work has been honored by the Clio Sports Awards, PRINT Regional Design Awards, GDUSA American Graphic Design Awards and CoSIDA Publication Awards. In addition to those, my contributions to the sports design industry have appeared on the Adidas Group Blog, UniWatch, Apple Podcasts New & Noteworthy, ESPN.com, Adweek, and more.